Negatives Of Celebrity Endorsement

Marketing Management & concept design-assignment 2| electro correspond Effects of Celebrity Endorsement| Jeneef Joshua V.J-215111077| | I MBA,2011-2013 | | Celebrity interchange has amaze a common affair in directs breakneck competition. There has been a traditional opinion that when a glory endorses a product or a brand, it tends to perform well in the market. In the next a couple of(prenominal) pages I will be taking you done an compend of how a glorys warrantee affects a order of magnitudes market share and more importantly the negatively charged side of celebrity endorsement. Celebrity endorsement is a run across merchandise strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become aesthesis of the key market mix elements. Though there is no doubt about its effectiveness in carry in a fortune to the company there is also the opine of it going wrong in its principal objective of carry in more revenue. The risk involved is huge to the bounce that a company considering the work of celebrity has to make a very careful analysis on certain attributes frontward venturing into it. What really is a celebrity endorsement?

It is a marketing process by which a brand gets into a lag weight with a celebrity and makes the celebrity to endorse the use of its products in a way that it creates trust among the customers. It depends on the celebritys image and ability to add value to the brand. The risks associated with celebrity endorsement are as follows: 1) The reputation of the celebrity whitethorn den igrate after he/she has endorsed the product! . Example: Pepsi Colas suffered with three tarnished celebrities - mike Tyson, Madonna, and Michael Jackson. Since the conduct of the celebrities reflects on the brand, celebrity endorsers may at time become liabilities to the brands they endorse. The recent and the most popular one is the scandal caused by the popular golfer, Tiger Woods. Tiger is primarily associated with brands analogous Nike, Accenture, Gatorade...If you command to get a full essay, order it on our website: BestEssayCheap.com

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