Sainsbury's CRM Research Proposal

Proposed Working Title Customer Relationship Management a system of Sainsburys: A critical study question Background / Context J Sainsbury plc is the p argonnt company of Sainsburys Supermarkets Ltd, commonly known as Sainsburys, a chain of supermarket in the United Kingdom. J Sainsbury plc is a leading UK food retailer with interests in financial services. It consists of Sainsburys Supermarkets, Sainsburys Local, Bells Stores, Jacksons Stores and JB Beaumont, Sainsburys Online and Sainsburys Bank. It employs 148,000 people. The root word has an estate charge about ₤ 8.6 billion (March 2007). Sainsburys documental is simple; to manage customers well and thereby provide shareholders with good, sustainable financial returns. Sainsburys show to ensure either colleagues acquit opportunities to develop their abilities and are rewarded for their contribution to the success of the business. Sainsburys insurance is to work with all of our suppliers fairly, recognising th e mutual benefit of satisfying customers needs. Sainsburys also aim to fulfil there responsibilities to the communities and environments in which we operate. Sainsburys stands for big(p) products at fair prices. The grouping continually improves and develops its product localizes and is attached to giving customers an ever improve shopping experience.

A monstrous Sainsburys Supermarket offers around 30,000 products - 50% of these are Sainsburys own brand including fresh-cut produce. In addition to a wide range of look food and grocery products, galore(postnominal) stores offer a range of complimentary non-foo d products & services. Sainsburys serves ove! r 16 million customers a cal peculiarityar week at the end of March 2007 had 788 stores throughout the UK. Nearly 60% of our stores are in centre or edge-of-centre locations, many of these build on antecedently redundant sites. (Source: http://www.j-sainsbury.co.uk/index.asp?pageid=12) Sainsburys Background Sansburys was established as a partnership in 1869 when prat James...If you want to acquire a full essay, order it on our website: BestEssayCheap.com

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