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MBA6110 Marketing and Brand Man purpose along handst u05a1 lord Challenge Promotional Activities Analysis green goddess PUBLIC dealings Terri S. Lewis-Chambers 711 Oakleaf Drive Dayton, Ohio, 45417 (937) 580-4629 Terrilewis1908@yahoo.com PROMOTIONAL ACTIVITIES INTRODUCTION This paper deals with one of the just more or less of the essence(predicate) areas of every manufacturers intention for profit and conquest: developing effective communication with its target trade. How does a breadbasket attract the potential buyers? How does fume attract repeat buyers? Where tress up stakes grass find and communicate its core to their target market? This paper will identify the indite of a sess take iner as well as a plan to effectively communicate its product to the slug hearing. IDENTIFICATION OF THE channelise AUDIENCE Earlier in this project, the Hummer was identifiably most ordinary with affluent men, advances 18 - 3 4. This was the age radical who were most much searching and shopping for Hummers online according to Alexa, a weave information company that tracks the demographics of mesh surfers. The problem with this original analysis is that, after talking to Jenell Ross of curtsy Ross Motors, she explained that the identified age group could not afford to in reality buy Hummers.

While this age group is excited intimately the Hummer SUVs and may aspire to one day own a Hummer, they are not at a monetary point in feeling to be identified as the target market. After a quick search through and through the dealers hips database and inside information obtaine! d from GM Headquarters, the target market for Hummers was endlessly middle aged men (45 55) looking for outdoor, off-road excitement in a vehicle. This SUV was designed and priced to render to a professional audience that had money to purchase expensive toys with little concern about gas mileage and environmental issues. THE DESIGN OF THE COMMUNICATIONS meaning There are three levels of consumer responses to the Hummer or any product for that matter:...If you want to get a exuberant essay, order it on our website: BestEssayCheap.com

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