Proposal To Senior Management

Proposed selling Plan for Glamcars .comWhat is Glamcars .comGlamcars .com is a web station sacred to car hobbyist and fancier Aiming to make the billet the one watch shop for guileless and vintage cars , come up unified vehicles , and only- accredited rides informationrmation . They provide help to people in search for technical ad hocations for different cars as intumesce as a marketplace for buy and sell purposeCommunication ObjectivesTo inform Glamcars .com to the diversified market (Not limiting to the quintessential net win marketTo promote instant knowingness and information ab place the site and its objectivesTo piddle and develop a solid characterization for Glamcars .comTo work a strong and dogged brand recallTarget MarketVintage car zealot , ages 16 up , includes people indigenceing to get specific in fo regarding the aforementioned overlaps . Buyers and SellersAre exposed to various mediaIs looking for an all master copy production specificationsLive in various and modern lifestylesConsiders work outQuality consciousBrand PositioningGlamcars .com is an accepted , multi help website aiming to promote information regarding classic and vintage cars , number matching vehicles , and all-original ridesThe Problems / Opportunities / Critical Issues Affecting the Brand Glamcars .comThere is a widely appreciation of choices in the World Wide Web whirl the uniform servicesSince the company is considered a start- up , publicizing have got budget is a concernThe market is in demand for more(prenominal) upbeat , original and easy-to-navigate site for such serviceThere is a smashing need to earn an plan of attack by which the product testament stand out from the communication clutter for it to achieve the desired brand view that go away lead to a remedy and lasting rec allThe need to establish a solid product ima! ge or characterMedia PlanTo launch a high wedge full-media puzzle to create awareness for Glamcars .

com utilizing widely reached and circulated advertising vehiclesMedia mixBillboard- since the mean locate market spends an average of 2-3 hours on the road outside advertising is a great tool . By highlighting the differential gear features of Glamcars .com compared to other sites in less than 32 garner promptly hitting its selling points . Powerful and smart tagline will take up curiosity and recallRadio will be used for the campaign to strategically hit target market as a collaborator tool for outdoor adsP rint for added information and consumer s brief awareness regarding the product . Also aids word of mouth strategyInternet Ads efficient apply of copies and taglines that advocates recall , will help the product study its purposeDirect Marketing ApproachBy creating an image of personalised you-are-involved with this cool project question , the proposed approach imbibes mass collaboration and special partnership with the sense of earshot . It will instigate word of mouth strategy that includes genuine people perceiving and spreading how cool and original the site isEstimated calculate SummaryBelow shows a ballpark figure of the costs to come up with the proposed media planProductionBillboard / outdoor Advertising costs Cost is based on size . Number of cars per day /week /month North-facing...If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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