Marketing Mix

Marketing Mix MKT 421 February 20, 2012 Marketing Mix Organizations use diametric tools and techniques to carry through their merchandising objectives yet a traditional production tool in use by more firms is the trade mix. This tool plays a critical role in development organizations for their future survival. justly evaluating the elements of this mix will enable merchandiseers to achieve a consensus of the expectations of the patsy clients and the organizations objectives. Essentials of the Marketing Mix The composition of the trade mix, also known as the 4 Ps, is what distinguishes how organizations handle their merchandising planning and strategy. These 4 Ps have pretendn call and they are ingathering, place, price, and promotion. An explanation of these aspects of the marketing mix will give a better meaning as to what they are. The product is something presented into the market for the attention, acquisition, use, or consumption to occupy a need or motivation. A product includes goods or run brought about by ideas from a person or an organization. The marketer must keep study decisions with deference to the product element.

These major decisions made by the marketer are: substantive the needs and wants of the customer The products rush features in respect to the customers needs How and where the customer will use the product Product appearance Customers witness on the usage of the product Product name contest differentiation The collection of activities or m! ethods which the goods and services reach the substance abuser is known as Place. This is also referred to as a distribution channel that includes the channels, coverage, assortments, locations, inventory, transportation, and logistics. Place has a large impact from these major decisions, which will result in the conquest or misadventure of the marketing program. There are many factors the marketer must...If you want to get a full essay, hostel it on our website: BestEssayCheap.com

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